ANNO

Vitis (Latin for Vine) is an exploration into the philosophy of sustainable growth and evolution by up-cycling waste into a usable form and function. Vitis is constructed of discarded newspaper, steel and fiberglass.

An advertising campaign surrounding the arrival of a 14 day pop-up store. The objective was not to re-invent the brand, but to build on, leverage and display the existing equity trapped within it.

Edition is a store located in Darlinghurst Sydney. The store required vinyl decoration on its windows to inform customers of what it had to offer as well as add aesthetically to the store and its environment. Completed whilst at Mentally Friendly.

This series is entitled ‘Her, She, Anyone but Me’. The project explores the nature of female identity and sexuality and focuses on the individual female experience of insecurity, within a society that has become obsessed with beauty ideology.

A document detailing a game created for future students of Billy Blue to help them gain a better understanding of Billy Blue and the various degrees it has to offer.