InterbrandPosted: November 07, 2011
Founded by an Englishman John Murphy in the early 1970’s interbrand began it’s life as Novamark. The first Interbrand office opened in 1979 in New York and shifted it’s focus from product naming to brand strategy and design. Throughout the 70’s and 80’s Interbrand began to open offices throughout the world, including London, Tokyo, Frankfurt, Milan, Los Angeles and Melbourne. All these offering a full range of branding services and brand evaluation – a concept that Interbrand developed during the 80’s.
In 1993 Murphy sold Interbrand to Omnicom and the firm further expanded it’s reach by acquiring leading brand, design and identity businesses in the UK, Asia-Pacific, South America, Germany and in South Africa. Today Interbrand has offices in 30 cities in more than 20 countries around the world.
Interbrand’s Top 100 Brands publication is in it’s 11th year and is regarded as the industry’s most reputable guide to the top global brands. The BRAND VALUE is measured using a methodology developed by Interbrand and includes key factors such as the way the brand touches and benefits it’s organisation, the strength of the brand to influence purchasing decisions and the strength of the brand to deliver future earnings.
This company understand the value of effective graphic design as an vital part of building a strong brand identity and have created a methadology to measure that effectiveness.